CoreMind Pty Ltd
Complicated commercial problems, worked out and then executed.
CoreMind is the consulting practice of David Kellam. Twenty years of entrepreneurship, executive leadership and hands-on delivery across strategy, marketing, sales, technology and operations. We work where those normally separate boundaries meet: deciding what should actually be done, and then making it happen.
- 20+
- years across strategy, marketing, sales and technology
- 1,000+
- clients worked with personally
- $10M+
- in products and services personally sold
- 100+
- webinars hosted, selling millions
When the problem does not fit neatly into one department
Most advisers are specialists. That works when you already know what the problem is. It works badly when the commercial answer sits across positioning, pricing, sales, marketing, systems and technology all at once, and nobody in the business can see the whole board.
CoreMind exists for that second situation: a lot of moving pieces, real money on the line, and a need to work out what should actually be done before anyone builds anything.
Where breadth is an advantage
- Growing businesses that have outgrown how they currently operate
- New ventures that need validating before they get expensive
- Transformation projects with more stakeholders than clarity
- Underperforming functions that need owning, not observing
- Ambiguous opportunities nobody has been able to scope
What CoreMind actually does
Six areas that are usually bought from six different suppliers, joined up by one person who has run each of them.
Marketing strategy, systems and execution
- B2B growth strategy
- Outbound cold lead generation
- Education-based marketing
- Webinars and virtual events
- Content marketing and retargeting
- Client acquisition ecosystems
Sales systems, process and data
- Consultative and complex sales
- Outbound BDM programs, hybrid of AI and personal
- CRM design, implementation and hygiene
- Pipeline reporting that reflects reality
Strategic positioning and IP
- Positioning that survives contact with the market
- Developing unique, defensible intellectual property
- Category and narrative development
- Messaging that sales and marketing can both use
Offer strategy
- Offer design, packaging and pricing
- Repricing and repackaging existing services
- Margin and scalability of fulfilment
- Validation before you build
Operations and management consulting
- Operating model and process design
- Turning strategy into an execution plan
- Program and project management
- Change management
Custom technology and AI
- Custom applications and integrations
- SaaS and workflow automation
- Marketing and sales force automation
- Practical AI applied to real commercial workflow
How we engage
Three shapes, depending on how much of the outcome you want CoreMind to own.
Advisory and consulting
A defined engagement on a specific commercial problem or opportunity: positioning, offer, go-to-market, sales system, operations or technology. You get the analysis, the decision and the plan, not a deck that sits in a drawer.
Strategy through to implementation
Project-based work where the same person who set the strategy is accountable for it working. Covers build, launch, systems, automation and the messy integration work in between.
Fractional and interim leadership
Senior ownership of a function without a full-time executive hire. CMO, COO, CTO or revenue leadership, at the level of both strategy and hands-on execution, for as long as you actually need it.
Engagements can be structured as retainer, project, or performance oriented where the situation warrants it.
Selected results
Client outcomes from offer strategy, positioning, marketing systems and complex sales work.
USD$320,000
across 54 clients in 5 days
Co-host of a transformational live event that culminated in 54 high ticket enrolments into a USD$10,000 program, and USD$320,000 in cash collected in the first two months.
Tens of thousands
of leads for two companies
Built and ran a proprietary online virtual summit format. Those leads converted into multiple six figures in short and medium term sales, for an over 10X return.
$100,000
across 4 events, organic only
A proprietary Live Roundtable process which, in its infancy, generated $100,000 across four events with purely organic promotion on LinkedIn.
6X
the price, 23 new deals
Worked with Liam Austin to turn his existing work into a higher value transformational program: higher prices, higher margin and higher client impact. Six figures cash collected in USD and seven figures in projected back end revenue.
3X
the price, 4 sold before marketing
Repackaged Josh’s offer from $8,000 to $25,000, with fulfilment designed to stay both high margin and scalable. Four sold before marketing even started, and his clients started achieving more transformational results.
7 days
to validate and launch a $25,000 offer
Repositioned and repackaged Shane Melanson’s offer. Shane was extremely nervous about the price point and did not believe people would buy it, trusted the process, and got it done.
20,000+
person engaged email list
Built the list, the segmentation and the broadcast infrastructure behind it, as the engine for repeatable education-based marketing.
91%
net retention on a three hour live training
From the 15 minute mark to the three hour mark, from 423 registrations, producing 20 strategy sessions and six figures in cash collected sales. Show-up rate has since been lifted to a consistent 35%.
What people say afterwards
David has been massively helpful in our business getting to where it is today. I couldn’t recommend him more highly. He made a huge difference, particularly around our sales and marketing.
Nikhil Suresh
CEO, Hermit Tech
David worked for me many years ago. He has that rare combination of entrepreneurial drive, marketing expertise, and technology implementation experience. I recommend that you meet him if you have a gap like this in your organisation. Or even if you don’t. I always learn something new every time we meet.
Iain McLaren
Special Counsel and Deputy Chair, AI Governance, HWL Ebsworth Lawyers
Of all the consultants and business coaches I have seen, in my 35 years of business your observations and insights are the most significant and relevant for the different stages. For all the businesses I am involved in, your insights are pure GOLD.
Dr Sundardas D. Annamalay
Multiple seven figure business owner, Singapore
I have successfully closed 4 clients. The current value of programs sold is about SG$40K. Thanks for your expert directions.
Dr Sundardas D. Annamalay
After re-tweaking his offerings and program levels
I now believe in my Program so deeply that you can’t shut me up. Believing you have value worth $10 to $25K is the secret for me. I have raised the price to $25K and now I know it’s worth 10X that amount.
Frank Welzig
Talent acquisition specialist, 30 years in headhunting
Completed 3 validation calls, 3 said "take my credit card now". One of the 3 told 2 friends the details and they both have indicated they are in.
Stephen Caffery
Validating a USD$100,000 offer
I got so much incredible food for thought out of it that I’m still reeling a bit. One lunch was easily years of mistakes knocked off my professional life.
Service business founder
After advice on positioning, offer development and go-to-market
Entrepreneur, operator, and the person who gets called when it is complicated
An entrepreneur, commercial problem solver and multidisciplinary operator with more than 20 years of experience spanning strategy, marketing, sales, technology and operations. Personally worked with over 1,000 clients and sold more than $10 million in products and services.
Has operated as an entrepreneur and small business CEO, CMO and COO, as well as in CTO and CIO level technology roles in larger organisations. The common thread is not a particular job title.
At his best when there is a complicated commercial problem or opportunity, a lot of moving pieces, and someone needs to work out what should actually be done, and then make it happen. In practice that means working across boundaries that are normally kept separate: commercial strategy, positioning and offers, sales, marketing, technology, AI and automation, systems, operations and execution.
Sector experience
- Financial services
- Online marketing
- Coaching and consulting
- Startups
- Marketplaces and platforms
- IT and software development
- Professional services
- Non-profits
- Education
Plus exposure to many more industries through the businesses and clients worked with over the past two decades.
If you are building, fixing or transforming something
The first conversation is a genuine conversation about your situation, not a pitch. If CoreMind is not the right fit, you will get a straight answer and, where possible, a better direction.